BRAND IS EVERYTHING.
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Your brand is your reputation and we treat it with the respect it demands. We are The Waldorf Co.
and we are a promotional products marketing agency unlike any other. Once a division of one of the largest recruitment advertising and talent acquisition agencies in the world, we bring a unique background in employee communications and hands-on brand development expertise to our local and global clients.
Our on-staff creative consultants and account strategists design, develop and amplify branded messages that loudly and proudly speak your corporate language to the right audiences.
By taking the time to get to know you and to truly understand your singular company, we ideate
and market promotional products campaigns that:
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Advance brand awareness
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Escalate sales
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Engage clients
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Attract employees
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Energize staff
WE MAKE BRANDS TACTILE, TANGIBLE AND MEMORABLE.
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Our promotional products campaigns are unique.
Determined to exceed your expectations, our professionals get fearlessly creative.
We take sound and strategic risks. We partner with you to identify and design unexpected and surprisingly effective branded products that make great first, and leave positive lasting, impressions.
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WHY PROMOTIONAL PRODUCTS?
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The Waldorf Co. has an online product catalog featuring over 400,000 items to provide you with everything you need for all types of business functions, such as; Special Events, Holiday Parties, Client Meetings, Conferences, Career Fairs, Trade Shows, Employee Interviews, Staff Retirements, On-boarding Meetings, and just about anything else.
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Corporate Gifts, Trade Show Materials, Job Fair Giveaways, Promotional Premiums, Custom Apparel, Recognition and Awards, Print and Collateral Material, Employee Incentive/Retention Programs,
e-commerce and Company Stores.
When you partner with us, you have an experienced guide helping you through the decision-making process, clearly outlining related costs and providing detailed timeframes. And your primary point-of-contact places and ships your customized orders exactly where you want them – to an enviable ROI (as well as any place in the world)! We even drop ship to multiple locations.
The Waldorf Company knows how to quickly and effectively find that perfect, memorable product.
Isn’t it time you get to know us?
MEET OUR TEAM.
JILL WALDORF
A graduate of the University of Maryland, Jill received her B.S.
& B.A. degrees in Marketing and Journalism. Jill brings to her
clients a wealth of advertising experience, professional expertise,
and customer service know-how.
Her background has prepared her for virtually every aspect of the advertising business. Prior to joining her family business in advertising, she worked as an Advertising Sales Representative for the Baltimore News American (a Hearst Publication), as a Publicity Specialist writing press releases and radio commercials for the Washington Bullets basketball team, and as a Radio Media Representative for Katz Independent. For the last 30 years Jill has had a passion for advertising, starting her own Promotional Products agency in 2019.
Jill spends her time between Long Island, NY and Florida. She has a grown up son, loves to attend theatre, try new restaurants as well as explore new locations around the world.
KATHY ELLMAN
VP OF SALES
Kathy Romano Ellman started her career in private banking working for Bank Julius Baer in both Los Angeles and New York for over 15 years. Based on Kathy’s training in banking she applies the same level of commitment to clients and their needs.
Kathy has also raised over $1 million for public schools over the past decade and is on the board of Angel Compass, a charity focused on raising awareness and funds for children's charities.
Kathy has been with Bayard for over 5 years and her clients include many nonforprofits, hospitals, schools and event planners.
SUSAN BURKE
ACCOUNT EXECUTIVE
Susan Burke has been an Account Manager at Bayard Promotions since 2015. She began her career in book publishing, selling books throughout Africa, the Middle East, Europe, Latin America and the UK.
Susan has been a long-time resident of Lower Manhattan where
she and her husband are raising two sons and a lovable Boxer
named Brody. She was a founding member of the Hudson River
Park Mothers Group, and has proudly served on their nonprofit board since its inception in 2005.
Susan has more passions than hours in the day, some of which
include screenwriting, cooking, traveling, sports, and local politics.
MICHAEL DEUTSCH
ACCOUNT EXECUTIVE
Mike Deutsch has been a branding specialist for over 22 years.
The keys to his success have been thinking about the client first; clients like Cantor Fitzgerald, Pfizer, AOl, Freedom Mortgage, Morgan Stanley and more have loved how proactive Mike is regarding new promotional products and conceptual ideas that epitomize their brand.
AMY EHL
ACCOUNT SPECIALIST
Amy Ehl was born in Walnut Creek, California and raised in upstate NY. Amy has a Degree in Healthcare Administration and over 20 years experience in Customer Service and Sales. Amy and her family currently reside in Oklahoma City, OK.
Amy started her career in Promotional Product Sales 8 years ago working for one of the largest balloon manufacturers in the world. This is where her love of Promotional Products began. She then moved over to the distributor side this year with The Waldorf Co.
Amy has two children, an adult son who is 26 years old and getting ready to graduate with a degree in Biomedical Sciences from the University of Central Oklahoma. Amy's daughter just turned 13 and is in the 8th grade. In Amy's spare time she loves to spend time with her kids, her two dogs, and two cats. She loves cooking, traveling, camping, and is an avid reader.
JOEL BENTON
GENERAL MANAGER
Joel grew up in upstate NY and entered the US Army right out of
high school at age 17. Spending 6 years in the Military, Joel's only goal was to move to The Big Apple aka NYC to make it as a Nightclub DJ. After becoming one of NYC's #1 DJ's, Joel decided
to hang up his headphones in 2014 and follow his second passion;
marketing, advertising and graphic design.
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In 2014 Joel got into the print industry working with small format
print for fashion, and large format print for Broadway Theatre. In
2016 Joel became a member of the Bayard Promotional Products Division starting as an account coordinator, and eventually taking over the position of division manager in 2018.
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Now the General Manager of The Waldorf Co., Joel lends much expertise in the way of forward thinking, creative technique, client care and has a plethora of knowledge of Promotional Products.