Your brand is your reputation and we treat it with the respect it demands. We are The Waldorf Co.

and we are a promotional products marketing agency unlike any other. Once a division of the Bayard Advertising Agency, one of the largest recruitment advertising and talent acquisition agencies in the world, we bring a unique background in employee communications and hands-on brand development expertise to our local and global clients.


Our on-staff creative consultants and account strategists design, develop and amplify branded messages that loudly and proudly speak your corporate language to the right audiences.

By taking the time to get to know you and to truly understand your singular company, we ideate

and market promotional products campaigns that:

  • Advance brand awareness

  • Escalate sales

  • Engage clients

  • Attract employees

  • Energize staff


Our promotional products campaigns are unique.

Determined to exceed your expectations, our professionals get fearlessly creative.

We take sound and strategic risks. We partner with you to identify and design unexpected and surprisingly effective branded products that make great first, and leave positive lasting, impressions.



The Waldorf Co. has an online product catalog featuring over 400,000 items to provide you with everything you need for all types of business functions, such as; Special Events, Holiday Parties, Client Meetings, Conferences, Career Fairs, Trade Shows, Employee Interviews, Staff Retirements, On-boarding Meetings, and just about anything else.

Corporate Gifts, Trade Show Materials, Job Fair Giveaways, Promotional Premiums, Custom Apparel, Recognition and Awards, Print and Collateral Material, Employee Incentive/Retention Programs,

e-commerce and Company Stores.


When you partner with us, you have an experienced guide helping you through the decision-making process, clearly outlining related costs and providing detailed timeframes. And your primary point-of-contact places and ships your customized orders exactly where you want them – to an enviable ROI (as well as any place in the world)! We even drop ship to multiple locations.


The Waldorf Company knows how to quickly and effectively find that perfect, memorable product.

Isn’t it time you get to know us?



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A graduate of the University of Maryland, Jill received her B.S.

& B.A. degrees in Marketing and Journalism. Jill brings to her

clients a wealth of advertising experience, professional expertise,

and customer service know-how.


Her background has prepared her for virtually every aspect of the advertising business.  Prior to joining her family business, Bayard Advertising Agency, Inc., she worked as an Advertising Sales Representative for the Baltimore News American (a Hearst Publication), as a Publicity Specialist writing press releases and radio commercials for the Washington Bullets basketball team, and as a Radio Media Representative for Katz Independent. For the past 30 plus years Jill has been a full-time member of the Bayard team and

10 years ago started her own division, Bayard Promotions.



Jill is married and spends her time between Long Island and New York City. She has two grown children, loves to attend theatre, try new restaurants as well as explore new locations around the world. 



Kathy Romano Ellman started her career in private banking working for Bank Julius Baer in both Los Angeles and New York for over 15 years. Based on Kathy’s training in banking she applies the same level of commitment to clients and their needs. 


Kathy has also raised over $1 million for public schools over the past decade and is on the board of Angel Compass, a charity focused on raising awareness and funds for children's charities. 


Kathy has been with Bayard for over 5 years and her clients include many nonforprofits, hospitals, schools and event planners. 



Susan Burke has been an Account Manager at Bayard Promotions since 2015. She began her career in book publishing, selling books throughout Africa, the Middle East, Europe, Latin America and the UK. 


Susan has been a long-time resident of Lower Manhattan where

she and her husband are raising two sons and a lovable Boxer

named Brody. She was a founding member of the Hudson River

Park Mothers Group, and has proudly served on their nonprofit board since its inception in 2005. 


Susan has more passions than hours in the day, some of which

include screenwriting, cooking, traveling, sports, and local politics. 



Mike Deutsch has been a branding specialist for over 22 years. 

The keys to his success have been thinking about the client first; clients like Cantor Fitzgerald, Pfizer, AOl, Freedom Mortgage, Morgan Stanley and more have loved how proactive Mike is regarding new promotional products and conceptual ideas that epitomize their brand.



Andrea Sanchez was born and raised in Miami, FL. She moved to New York after attending the University of Central Florida where she received a degree in Advertising and Public Relations. She has a background in Customer Service and Public Relations.

Andrea joined the Bayard Promotional Products Division as an Account Coordinator in May 2018, where she has become well-versed in the promotional products industry. Her organizational and detail-oriented skills allow her to stay on top of projects and deliver great service our clients deserve.

Andrea is very creative and thinks outside of the box when it comes to providing clients with the newest and trendiest promotional products. The promotional products industry is a dynamic and ever-changing business, which motivates her to excel in her career every day.



Joel grew up in upstate NY and entered the US Army right out of

high school at age 17. Spending 6 years in the Military, Joel's only goal was to move to The Big Apple aka NYC to make it as a Nightclub DJ. After becoming one of NYC's #1 DJ's, Joel decided

to hang up his headphones in 2014 and follow his second passion;

marketing, advertising and graphic design.

In 2014 Joel got into the print industry working with small format

print for fashion, and large format print for Broadway Theatre. In

2016 Joel became a member of the Bayard Promotional Products Division starting as an account coordinator, and eventually taking over the position of division manager in 2018. 

Now the General Manager of The Waldorf Co., Joel lends much expertise in the way of forward thinking, creative technique, client care and has a plethora of knowledge of Promotional Products.