THE WHO, WHAT, WHERE, WHY & HOW
DOES PROMOTIONAL PRODUCT MARKETING WORK?
Promotional products marketing is tactile and that means it’s memorable. It increases brand awareness, boosts brand loyalty, enhances client relationships, advances recruitment efforts and improves employee morale. Tangible products are cost-effective and highly engaging tools to best speak your brand to diverse target audiences.
DO PEOPLE KEEP PROMOTIONAL PRODUCTS?
Promotional products have the highest advertising recall, more than television, print and online advertising.
And, according to a BrandSpirit study, 8 out of 10 people like receiving promotional products.
If you’re still on the proverbial fence, consider these facts:
83% of consumers are more likely to do business with a brand after receiving a promotional product from that brand.
83% of consumers remember a brand on a promotional product while only 7% of broadcast television commercial viewers recall the advertiser.
81% of recipients keep promotional products for more than one year.
73% of recipients use promotional products at least once a week while 45% use a promotional product at least once a day. (PPAI)
And promotional products result in as many as 500% more referrals than a recommendation letter alone! BrandWatch)
HOW DO I PLACE AN ORDER?
The Waldorf Co. is in business to help your business. We offer two effective ways to place an order.
Online Product Catalog: CLICK HERE to view our comprehensive catalog of products at your leisure. Scroll through our pages (and pages!) of apparel, bags, technical and office products, trade show booths, print options, drink-ware and more.
To help your decision-making process, we also feature Customer Favorites and a Product of the Day.
And The Waldorf Co. is always on the lookout for the next, best promotional item. We update our online catalog regularly.
As of right now, we have almost 400,000 plus different items across all price points. To narrow down your choices (we understand 400,000 may be overwhelming!), filter our catalog by category, type and/or color. We do offer discounted pricing for quantities. Please reach out to us directly for that discount. If keeping business local matters to your business, we encourage you to filter by Made in USA!
Dedicated Account Strategists: If you prefer a more personal touch, The Waldorf Co. is where you want to be. Our dedicated, on-staff Account Strategists are here to guide you through every step of the promotional product marketing process. These professionals are passionate about promotions and they have years of experience and success stories to share with you.
Working as your partner, your Account Strategist will help:
Determine budget and timeline;
Identify target audiences;
Select products and product colors;
Determine best shipping method; and
Throughout every phase of your branded promotion marketing initiative, expect to receive the superior white-glove service our clients know they can count on.
HOW DO I SEND YOU MY LOGO?
The Waldorf Co. is about brands - your brand. We understand your company logo is everything and we treat it with the care and regard it deserves.
Send us your artwork / logo in an Outlined Vector format in either an Ai, EPS, or editable PDF file.
You may email your logo to:
Just remember the logo should be in Outlined Vector format in either an Ai, EPS, or editable PDF file.
DO YOU PREFER CMYK OR PANTONE COLOR PROFILE?
Typically, we prefer Pantone colors, if your logo was created with them.
If you decide to email your logo and other artwork, you’ll be asked to provide your Pantone colors (so be sure to have them ready!). If you do not know your Pantone colors, you can still email your artwork and we will match colors to the very best of our ability.
(Our artists can also translate CMYK colors to Pantone to ensure a perfect color-match for all logos and artwork.)
Some products, however, are unable to accommodate Pantone or CMYK colors. In these instances, detailed color information is provided in the product description(s) of the online catalog.
DO YOU DESIGN ORIGINAL ART?
Our creative talent is the best in the business. Many of these artists began their careers with us at Bayard Advertising Agency, Inc.
(our former parent company). Their hands-on knowledge of the advertising industry enhances everything they do for us (and you) in promotional product marketing. All are extremely well versed in the Adobe Creative Suite of products (e.g. Illustrator, InDesign, Photoshop, etc.) as well as other industry standard software.
The Waldorf Co. artists welcome your ideas and input during the design of your project.
(There is a nominal charge for the development of original artwork.)
WILL I SEE A PROOF OR MOCK-UP BEFORE PRODUCTION?
We always submit artwork and/or design (e.g. ‘proof’) for your approval prior to your product moving into production if time allows.
This includes both standard and original art.
CAN YOU KEEP MY ART ON FILE?
The Waldorf Co. is happy to retain your art and logo files to make reordering and new orders easy breezy.
Some vendors and manufacturers do not keep art on file, however; in these instances, a set-up or reset fee is applied to new orders, including reorders.
DO YOU SHIP WORLDWIDE?
Our clients include some of the largest global corporation in the world and their business, clients and employees take us all over the world. Online catalog orders generate approximate shipping costs to addresses at any location anywhere.
If you decide to place your order with an Account Strategist, you’ll receive an estimated shipping cost via email if requested.
WILL MY ORDER ARRIVE QUICKLY?
Different products require different turnaround times. Every item on our online catalog lists the number of business days to print your item after you’ve approved the production (art) mockup. How quickly your order is delivered depends on the type of shipping you select. Our online ordering process and our live, Account Strategist can provide shipping charges and transit times for messenger, ground, 2-day and next day shipping.
WHAT ARE SETUP CHARGES?
Set-up charges are fees related to the actual printing process – screens, dyes, digitizing of logos and other art, PMS matching, etc. incurred with the manufacturer / vendor of the items.
Please be aware of the fact that set-up charges are not art or design costs.
WHAT TYPES OF PAYMENT DO YOU ACCEPT?
We accept checks, ACH payments and all major credit cards*. Our terms are net 30 days. You can also open an account with us. Simply request this; we’ll run the appropriate credit checks and we’ll move forward from there!
* NOTE: A 3% service transaction fee applies to all credit card payments.
DO I HAVE TO PAY SALES TAX?
If your order is shipped anywhere in New York, yes, you have to pay taxes. Sorry, guys (and gals), but by law we must collect applicable taxes for goods and services delivered within the state of New York. (If your company is NY-based but NY State tax exempt, be sure to let us know.) Shipments to states other than New York are not charged sales tax.
DO YOU REQUIRE A DOWN PAYMENT?
We require a down payment from new clients or if total order amount exceeds $5,000.00.
HOW DO I GET IN TOUCH WITH THE WALDORF CO.?
Simply fill in the form below to get in touch with our team, or by calling (833)JW-PROMO | (833)597-7666